When it comes to Nokia’s networking and other core B2B businesses, Nokia participates and purchases research from third-party companies that share current brand perceptions across a wide variety of factors. We are able to not only see the perceptions of the Nokia brand but can pull in competitive analysis of others in our industry as well as others in technology. We use this information to shape decision making and make adjustments to our brand and communications accordingly.

If you are asking this question in terms of our mobile handsets, I would encourage you to address this question to HMD Global (https://www.hmdglobal.com/), the developers and manufacturers of Nokia branded mobile devices, who may be able to respond specifically about the process they undertake to look at competitive vendors in this space.

10 October, 2019 12:15