Hi John, I love this question. The reason is that I just love our new brand!
My first thought when I saw it was "Wow, this is fresh and modern". And I think I even smiled. :) I think my colleagues share the same thoughts and feelings. Communication is part of my work and I'm excited about the new brand colors and images that I can use in communication material. They have definitely fueled my creativity.
But of course, it wasn't entirely easy giving up the classic iconic logo that we all grew up with. But we are ready for this new fresh era of Nokia.

14 April, 2023 13:22

Eva DeMiguel Burcu Donmez Lorena Qendro you might want to share your perspective to the topic too.

17 April, 2023 08:28

General reaction is very positive. Our employees find the new brand very fresh, exciting and modern. New colors are very vibrant and energizing. Most importantly, people do see that it is in line with renewing ourselves. Nokia redefining itself.

17 April, 2023 08:56

Words I have heard employees use when referring to the new band are: exciting, new, fresh, modern, colorful, clear, bright, engaging, ... It is true that we also feel a bit nostalgic towards the previous Nokia logo, as it was with us for so many years. But a new brand and visual identity brings a new and open look into the future of the company.

17 April, 2023 11:26

In my opinion, the new Nokia brand is very fresh and visually appealing. While I liked the previous Nokia brand, too, the new one adapts more easily to different kinds of situations, brings more colors, and is yet somehow so suitable for a technology company. It is also easily recognizable and I think it is automatically associated with all the same positive things as the previous brand.

If you have been following Nokia's brand campaigning lately, you might have noticed the tagline "the power of n". The meaning of that is to emphasize the potential and opportunities that Nokia's technology can provide to companies and societies. I think that is also wonderfully on point. In the increasingly networked world, that is exactly what Nokia is building: the networks as enablers for new solutions and better life quality. To me, it looks like the new brand has been designed to embrace just that and the end result is successful!

18 April, 2023 20:33